One of the biggest mistake people make in their blogging efforts is ”why” they use them. Most people tend to think of blogging as a primary traffic generation strategy, and it can be, but it’s not THE best use of a blog in our type of business. I am guilty of this myself, and want to help you avoid making the same mistakes I have made.
A better way to think of blog traffic is more like icing on the cake. The primary and MOST powerful use of starting and using a blog in your business is it’s ability to create a powerful hub where you can connect with prospects and build relationships with the people who find you when they google something related to your business. Especially, when it comes to the internet, people need to know and trust you before they will go any further. Let me explain . . .
A blog is a central meeting point for your business partners, prospects, and anyone in your niche who finds you online. As a result you can build credibility through good content and give your team a place where they will always be able to see what is going on in your business and to learn from you.
Sometimes it’s easy for a new business partners to get discouraged without encouragement and a blog helps give them that encouragement and support. As a result they will build “belief” in the business, and take more proactive action to go out and do what you are doing to grow your business using the internet… which is translated into a higher rate of duplication in the business and longer retention.
It’s a pretty darn powerful tool for building any business and if you don’t have a blog, you are missing out on a ton of targeted traffic…people who are looking for what you have. And that’s the primary use of the blog as far as recruiting is concerned.
The mistake most people make is they want to blog for traffic, which you can do, but it’s best to use it for recruiting. Here’s how to use your blog to recruit . . .
I generate leads directly to my own lead capture page (which I created with Optimize Press). Once I see my lead opt in I send them a personal email to tell them a little bit about myself, our team, and our business. In that email I always include a link to my blog so my prospects can get an inside look at who I am and how I use the internet to build my business. I also have a ‘team only’ page that is not part of my public blog, so my team always has access to my support.
This is powerful as heck for a couple reasons where recruiting is concerned.
First, people are inherently voyeuristic. They want to spy, so let them. By sending my prospects to my blog they now have the opportunity to get to know me without me even being there. As a result, when they call me they already know how I am and what I believe in.
I’ve always found this to be a MUCH better option than cold calling leads or chasing around friends and family. I let them get to know me first.
Second reason: this is powerful is based on a principle called “The Power Of Documentation” which states we as humans tend to take things which we read as more truthful than things we just hear.
In other words, a prospect who goes to your blog and reads about you and your team is going to take what they read there at face value where if you’re on the phone telling them the same thing they’re most likely saying “Yeah right”
If you’ve ever called leads and had that question come up of “Well why should I join you?” Having and sending your prospects to your blog first will virtually eliminate this objection and ignite powerful curiosity and intrigue about you and what you do.
So, when it comes to using a blog to recruit, it’s best us is as a secondary traffic strategy. You get the lead, then you send them to your blog for a powerful testimonial.
So I can hear the question welling up ”What should I put on my blog to start?” Simple, talk about yourself, be yourself, and stay focused on giving your niche market solutions. You will naturally attract people who are like you and who are looking like someone like you to work with.
So there’s more I could go into on blogging, but I think that’s plenty for now. No matter what you do, I encourage you to learn as much as you can about the internet and reaching your target market over the next few months. Here’s a website from someone I respect as one of THE most successful internet marketers out there, and who has been the key to changing my online business from a ‘hobby’ to a business that actually turns a profit… go here now for the best advice you will ever get about marketing on the internet:
What you will find is bar none THE best internet marketing training out there, and I can’t believe I didn’t come across it sooner! Combine your personal blog that is unique to you with this professional marketing training, and you can have a THRIVING business in any niche in the next 90 days.
To Time Freedom and Enjoying Life More,
PS Assuming you alreaady have a blog, here’s a link to Optimize Press so you can create your own lead capture and drive traffic to your blog.